Google Adwords Guide I

You probably have already heard about the new marketing tool from Google.com on the Internet. Their advertising service is called "Adwords" and allows you use Google.com for marketing. Your ads will be displayed on Google's website when people initiate a search. Your ads can also be displayed very targeted among many thousand websites that partner with Google in a program called "Google AdSense". Adwords is the Google.com version of a pay-per-click advertising model. That means users click on your ad and will be redirected to your website or a specific URL that you have selected when creating your ad campaign.

What do you need to know about Adwords? Adwords is a way to spend a lot of money on advertising very very fast. BUT ? Adwords is also a way to spend marketing money very selective to a targeted audience. Adwords can be very expensive for the advertiser if not properly planned and tested.

When you setup a Google Adwords ad campaign, you choose certain keywords for which your ad will appear on search results on Google.com. You also specify the maximum amount of money that you are willing to pay for each click. Remember - the Google Adwords program is a PPC (Pay per Click) model and you only pay when someone actually clicks on your ad and hence visits your website.

It is very important to select the right keywords for your business ad. Going with too generic keywords that everyone will not be very effective and very expensive. Play a little bit with the Adwords keyword and campaign settings just to get a feeling how expensive the generic keywords for your business and industry are. You will realize soon that you need to be creative and careful with the usage of keywords.

Google recommends using different spelling variations and plural versions of your keywords to reach the best target audience. This is a good approach, as not every one of your potential new customers will search for a keyword in the same way as everyone else. Some people will use plural versions and others will use singular versions.

Exact matching of keywords in Google user queries requires you to place square brackets around your selected keywords. Example: [web hosting]. Your ad will now only show when users search exactly the phrase 'web hosting'. Your ad will not show if other words are included in the search string or the words are entered in a different order.

Another keyword matching option is the phrase option. This is very similar to the exact matching of keywords in a search in the sense that the keywords must all be present and in the right order. However your ad will still show up in search results even if other words are present in the search. To make use of phrase matching you must include your keywords in quotes. Example: "web hosting".

Negative matching is the final option available for your Adwords advertisement. This option allows you to block your ad being shown if a certain word is present in the search query of the Google user. This allows you to reduce the number of possible clicks on your ad in non-relevant searches and therefore to keep your cost low. It also helps you to make sure that your ad is not shown to users who will not be interested in your products. If your keyword is 'web hosting' but your web hosting is based on the Linux operating system and not based on a Windows Operating System then by using negative matching you can choose to have your ad not shown for search queries with 'windows web hosting'. In this case 'windows' would be your negative keyword. You simply place a dash in front of your negative keyword to use this option. Example: -windows

Using the here described ways of selecting keywords will help you to be more successful with Google Adwords. Google also allows you be very specific for which geographic area your ads will be displayed. You go from global to country and even state or city specific settings. Especially local businesses now will have it much easier to use Google Adwords for their specific local markets.

Well, you got the idea how to be very specific how you select your keywords and combinations of keywords. But how do you actually select the right keywords? In order to get the most out of Adwords, you must have a list of great keyword and phrases. If your keyword list is not good enough, you will be punished with paying too much for your advertising. Write down the top search terms that you can think of. Ask friends and family how they would use Google to find your product (without searching for the business name itself).

A competitor of Google actually offers a free tool, which will allow you to find out how popular the keywords are that you selected. Find this free tool here and use it for your advantage:

http://inventory.overture.com/d/searchinventory/suggestion/

Create a list of the most popular keywords. Now add words to the actual keywords. Use words that would describe your specific product or service. Now use these phrases or word combinations when setting up a Google Adwords campaign to find out how much you would have to pay per click to get your ad onto the first page on a Google search.

If the keywords selected by you are very expensive to use you should consider rewording or using different combinations. Maybe concentrate on a certain niche to find lower priced keyword options.

When testing new campaigns make sure that you limit your exposure by amount of money you want to spend per day as well as you should set a date / time limit. It's easier to activate a campaign again if it works just fine for you. If you fail to set limits you might spend lots of money in a very short time ? money you can't get back. It is gone ?.

Another way to save money on your Adwords advertising campaign is to wait for the end of the month. It's funny, but many folks follow a plain rule to start their advertising in the beginning of the month. By the time the 25th of a month is there they have spend most of their money on their campaigns already. For you this means that the prices for many popular keywords might be more affordable for you.

If you are advertising specific products with your ads, link to the specific product page and not to your homepage. 95% of the people who click through to your website will not really be willing to start another search on your website to find the product mentioned in your ad.

Conclusion

Frequently revisit your campaigns and compare prices and results. The Internet is a fast changing environment. What works one day, might not necessarily work the next day. Keep track of everything ? maybe create a spreadsheet.

This article can be published by anyone as long as a live back link to http://www.webhostingresourcekit.com is provided. (this note can be removed as long as a link from the author's resource box is provided)

Christoph Puetz is a successful small business owner (Net Services USA LLC) and international author.

Guides, Tutorials, and Articles for small businesses - http://www.webhostingresourcekit.com

Batchtown Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

Google Adwords Guide I

Pay-Per-Click Advertising