Home
>
Pay-Per-Click Advertising
>
Google Adwords Guide II - Why Use Negative Keywords

Google Adwords Guide II - Why Use Negative Keywords

When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. Negative keywords will prevent an ad from being shown on a publisher's website if the negative keywords are in the search phrase/text area that Google uses to match ads and content.

By using negative keywords you will reduce the number of click-throughs that would not convert to sales anyway. In addition to that - the overall CTR of your ad (click through rate) will be much higher because there will now be a smaller number of Internet users be viewing your ad but not clicking. The higher CTR will cause the ad to receive a higher position without the need to work with higher CPC (cost per click) bids.

In your Google Adwords campaign you can add negative keywords by following the link "No campaign negative keywords. Add". On the next page you can add your negative keywords. The negative keywords you select in this section will apply to all Ad Groups within this campaign. So, you want to be careful selecting the negative keywords to avoid negative impact to your overall campaign.

An example for negative keywords to use would be as follows. Let's say you are selling cloth diapers for babies. Using the Overture keyword tool you search for diapers and get the following results.

183844 diaper
80390 adult diaper
74619 diaper bag
19184 diaper cake
13684 diaper girl
12509 cloth diaper
3968 diaper punishment
3108 huggies diaper coupon

http://inventory.overture.com/d/searchinventory/suggestion/

Assuming that the word "diaper" would be one of your keywords that you use, you can tell that it would be involved in keyword phrases not applying to the product you are trying to sell "cloth diapers". Therefore it would be recommended to add anything to your negative keyword list that absolutely does not match your target group. In this example I would recommend to exclude "adult diaper", "diaper punishment" and "huggies diaper coupon" and set them as negative keywords. Nobody searching for adult diapers would now get your ad served and therefore you would not run the risk that such a search would end up in clicking on your ad and you wasting your money.

About the Author

Christoph Puetz is a successful entrepreneur and international book author. Examples of his search engine optimization work can be found at health information, health information and health information

This article can be published by anyone as long as the resource box (About the Author) is posted on the website including the links. These links must be clickable.

taxi from O'Hare Bismarck .. Lockport Chicago limo O’Hare

In The News:

Experts say hackers who used to focus on Windows operating systems are increasingly targeting Apple IDs as part of a new phishing campaign.

Unitree, a Chinese robotics company that developed a backflipping robot, has now introduced a humanoid robot capable of doing a side flip.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

According to the FBI, cybercriminals are sending extortion letters, threatening to release victims' sensitive information unless a ransom is paid.

FireSat is a satellite project designed to detect and track wildfires early, aiming to detect a fire that's the size of a classroom within 20 minutes.

Tech expert Kurt “CyberGuy" Knutsson reports that researchers have uncovered a Chrome vulnerability used in a cyber espionage campaign.

Preserving voicemails securely on Android: Tech expert Kurt “CyberGuy" Knutsson reveals easy methods to keep memories alive forever.

This phishing kit bypasses 2FA via session hijacking and real-time credential theft. Kurt “CyberGuy" Knutsson offers four ways to stay safe from Astaroth phishing attacks.

Tech expert Kurt “CyberGuy" Knutsson discusses Joby Aviation and Virgin Atlantic planning to launch 200-mph U.K. air taxis linking airports and cities.

Fake Apple virus warnings, security alerts and messages are tactics used to prompt you to call a number or click on a malicious link. The CyberGuy explains how to protect your devices.

The combination of artificial intelligence and neuroscience allows a paralyzed man to manipulate a robotic arm by using his brain to imagine movements.

With the help of artificial intelligence, sophisticated fraud techniques emerging today are virtually undetectable to the untrained eye.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

If you need to free up space on your Mac, consider deleting duplicate photos in your image library. Apple makes it easy to do, and the CyberGuy explains the process.

Microsoft is discontinuing Skype in May after 22 years of service. Kurt the CyberGuy addresses other options for internet-based phone and video service.

Tron 1, a Chinese company's two-legged robot, is versatile and can walk, roll and pivot, even on rough terrain. Tron 1 stands 33 inches tall and weighs 44 pounds.

Hackers are tricking people into installing password-stealing malware by making them press keyboard shortcuts under the pretense of proving they're not bots.

Saving the voices of loved ones can be a comforting way to keep alive memories. Kurt "the CyberGuy" Knutsson explains how to preserve voicemail messages.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI warns that some free online document converters load malware onto people's computers, making their private information vulnerable to attack.

Toyota's compact electric FT-Me is designed to tackle challenges of city living while offering an accessible and eco-friendly transportation solution.

Kurt “CyberGuy" Knutsson says 23andMe's bankruptcy raises data privacy fears: Opt out, download and delete data now.

UBTech and Zeekr unite with AI robot swarms to make car manufacturing faster and smarter. Tech expert Kurt “CyberGuy" Knutsson explains how the process works.

Tech expert Kurt “CyberGuy" Knutsson says Apple's Passwords app had a three-month phishing flaw from iOS 18 to 18.2 patch.

Tech expert Kurt “CyberGuy" Knutsson discusses how this super-small electric mini-truck takes a big step toward production.

Google Adwords Guide II - Why Use Negative Keywords

Pay-Per-Click Advertising