Contextual Ads

These are simply advertisements related, in theory and often practice, to the content of a page.

While contextual ads. can be engineered by you, the most common type is Google adsense. Google adsense is probably the easiest to install, and demands very little of your time.

A publishing account is opened, and after approval, you will have access to the code that makes it all happen.

This code is written in JavaScript, a scripting language that is interpreted by your browser, which is its business, incidentally. Your publishing i.d. is automatically built into the code that they supply. This is simply for payment purposes.

After that, you just need to copy it and paste it into the page, at the editing stage.

The position that your contextual ads. appear in, when viewed through a browser is up to you, though some S.E.O.'s have theories on the optimum position. Their concerns centres around placing such code out of the way, more so than placing it in an area of maximum visual prominence, but that is a debate for another day.

If a page is optimised, in S.E.O. speak, your contextual ads, will generally reflect the content. In other words, an optimised page having optimised keywords relating to EGGS, will produce ads about or relating to EGGS.

Why?

It is a targeting strategy. A visitor wishing for information on that four-lettered E word would most likely have a thirst for further information. Should that be the case, a potential sale could be made. This theory of targeting is the fundamental basis of all functional advertisements.

In the absence of an optimised page, Google Adsense must make it's own assessment of what is going on, and a contextual ad is returned on that. Science, being what it is, must be throughout for maximum benefit and it is hardly the fault of Google if true reflection or context, doesn't happen.

Public Service Ads. can also be ran in, where nothing more suitable is found from the advertisers, and any commercial benefit is theirs. These ads. are mainly donation related, but not exclusively and are also automatically generated.

Having said that, in a lot of cases the publisher doesn't really care and is happy with some automatic ads., rather than none. Incidentally, these ads. can be coloured and formatted to suit the general theme of your site.

In other cases, contextual ads. can make a pleasant and subtle distraction to a page that is mainly dedicated to text.

Any income that may be generated by contextual ads. is really down to your S.E.O. ability, the ability of your S.E.O., curiosity of the visitor, the number of them, and any proportional advantages that the number of pages may bring.

Seamus Dolly and an example of "ad. alignment" are at http://www.countcontrol.com/contextualads.html

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.

Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.

Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.

Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.

Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.

Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.

Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.

China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries

Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.

The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.

ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.

Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.

The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.

You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.

Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.

Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.

Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.

Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.

Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

Contextual Ads

Pay-Per-Click Advertising