Contextual Ads

These are simply advertisements related, in theory and often practice, to the content of a page.

While contextual ads. can be engineered by you, the most common type is Google adsense. Google adsense is probably the easiest to install, and demands very little of your time.

A publishing account is opened, and after approval, you will have access to the code that makes it all happen.

This code is written in JavaScript, a scripting language that is interpreted by your browser, which is its business, incidentally. Your publishing i.d. is automatically built into the code that they supply. This is simply for payment purposes.

After that, you just need to copy it and paste it into the page, at the editing stage.

The position that your contextual ads. appear in, when viewed through a browser is up to you, though some S.E.O.'s have theories on the optimum position. Their concerns centres around placing such code out of the way, more so than placing it in an area of maximum visual prominence, but that is a debate for another day.

If a page is optimised, in S.E.O. speak, your contextual ads, will generally reflect the content. In other words, an optimised page having optimised keywords relating to EGGS, will produce ads about or relating to EGGS.

Why?

It is a targeting strategy. A visitor wishing for information on that four-lettered E word would most likely have a thirst for further information. Should that be the case, a potential sale could be made. This theory of targeting is the fundamental basis of all functional advertisements.

In the absence of an optimised page, Google Adsense must make it's own assessment of what is going on, and a contextual ad is returned on that. Science, being what it is, must be throughout for maximum benefit and it is hardly the fault of Google if true reflection or context, doesn't happen.

Public Service Ads. can also be ran in, where nothing more suitable is found from the advertisers, and any commercial benefit is theirs. These ads. are mainly donation related, but not exclusively and are also automatically generated.

Having said that, in a lot of cases the publisher doesn't really care and is happy with some automatic ads., rather than none. Incidentally, these ads. can be coloured and formatted to suit the general theme of your site.

In other cases, contextual ads. can make a pleasant and subtle distraction to a page that is mainly dedicated to text.

Any income that may be generated by contextual ads. is really down to your S.E.O. ability, the ability of your S.E.O., curiosity of the visitor, the number of them, and any proportional advantages that the number of pages may bring.

Seamus Dolly and an example of "ad. alignment" are at http://www.countcontrol.com/contextualads.html

Batchtown Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

Contextual Ads

Pay-Per-Click Advertising