Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort?

The final answer is "Maybe."

Hey...Whadya expect? I'm an attorney!


But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn from the results that others have and adapt them to our marketing.

When it comes to PPC (pay-per-click) search engines, you know they are not all created equal. Google and Overture dominate the market. The total traffic you get from them will dwarf the total from all other PPC search engines combined.

But does that mean that there's no money in the little guys? Au Contraire. (That's the fancy French way of saying, "No." -- and I probably missspelllled it. It's been long time since my high school French class.)

Before I give you some suggestions, please realize that your results are going to vary - always.

Here's the most important point of this entire article:

Your conversion rate will vary from search engine to search engine. A lot. By as much as 300%.

You can run an advertisement on Google and get a 2% conversion ratio of visitors turning into buyers. Then, run the same advertisement on Overture and only see a 1% conversion ratio. Always...always track your promotions and results. They'll be all over the place in terms of conversion.

Does that mean you should stop the ads with the lower conversion ratio?

Absolutely not...unless you're not showing a profit. Aha. Remember, it doesn't matter that the conversion ratio varies as long as you make a profit!

Let's assume you foolishly have no backend marketing in place so the only money you ever see from a customer is on the one- time sale that has a profit of $30 per sale. And you require at least a $15 profit to you after costs. with a 1% conversion ratio, you can pay 15 cents per click and still make your numbers work. You'll get less clicks than if you bid higher, but you can still make the numbers work for you.

Of course, every PPC campaign you get set up and running profitably can be basically put on autopilot. You don't have to micro-manage the campaigns. Just let them keep on bringing in buyers.

You will generally find that the smaller PPC search engines have lower conversion rates than the big two. But they will also usually have a lower average bid.

Just track your clicks and sales so you can adjust your bids to make your numbers work. Even if a specific campaign only results in 1 more profitable sale per month - that's a sale that can keep coming in month after month after month. Do that for just 50 or 100 keyword and search engine combos... and you've got some nice extra moolah rolling in.

If you go to http://www.shawnsnews.net/listppc_se.html you can get an enormous listing of over 600 PPC search engines and read reviews of the top 30 - more or less. You also find that these listings are often somewhat out of date, but it's a still a good resource.

Yours in success,

Shawn Casey

Internet Millionaire Shawn Casey's "Mining Gold On the Internet" is one of the best selling Internet books with over 85,000 copies sold. In "Mining Gold", Shawn reveals the same step-by-step strategies he uses to create millions in Internet sales => http://www.shawnsnews.net/listppc_se.html Benefit from Shawn's 7 years of Internet experience and learn from someone who has actually made millions online.

executive chauffeured services Bradford .. Madison to Airport car
In The News:

Getting virus alerts on your iPhone? Tech expert Kurt “CyberGuy" Knutsson helps you learn how to handle fake scam alerts and boost security.
Tech expert Kurt “CyberGuy" Knutsson says opening emails is safe, but risks arise from interacting with links, attachments or HTML content.
Tech expert Kurt “CyberGuy" Knutsson reveals four signs of compromised Social Security numbers and offers five steps to protect yourself.
Tech expert Kurt “CyberGuy" Knutsson discusses how MAB Robotics' Honey Badger 4.0, a versatile robot, now walks underwater with amphibious skills.
An updated Android trojan called FakeCall hijacks bank calls. Tech expert Kurt “CyberGuy" Knutsson says Android phone manufacturers and Google need to step up their game on security.
The Massimo Modular E9 is a sleek, smart and comfy tiny home in 409 square feet. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at what the future of housing might look like.
Every stock trader should consider a virtual private network to safeguard their trading, according to tech guru Kurt "CyberGuy" Knutsson.
Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered feature for its products.
A Swiss-engineered robot can climb ladders, showing why it's at the cutting edge of autonomous robotic solutions for harsh industrial settings.
Kurt "CyberGuy" Knutsson presents the cities targeted most by robocalls, why this is happening and what you can do about it to protect your privacy.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Kurt "CyberGuy" Knutsson shares tips and suggestions for how to get the best use out of the updated Calendar app available with the latest iOS update.
Your Social Security number, your unique identifier used for many purposes, has likely been leaked on the Dark Web; here are some steps you can take to protect yourself.
Researchers have developed a new technology that creates strong, sticky fibers capable of lifting objects and capturing things from a distance.
Smart rings track the same things that smartwatches do, including steps, sleep and a general overview of your overall health, and they tend have more battery life than smartwatches.
Researchers have developed a robotic finger that can perform routine medical exams like those conducted by doctors, helping to address the growing shortage of trained professionals.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Insurance administrative services company Landmark Admin reported that a data breach from a May cyberattack affected over 800,000 people.
Sotheby's will auction the first artwork created by Ai-Da, the world's first robot artist created in 2019 by British gallerist Aidan Meller.
More than 250 million users of the Verizon Messages app will have to switch to another app. Verizon is shutting down Messages in the next month.
Tech expert Kurt “CyberGuy" Knutsson provides a list of 10 celebrities who are the most targeted by deepfake scams, including Tom Hanks.
Tech expert Kurt “CyberGuy" Knutsson discusses how Vast's Haven-1, launching in 2025, transforms space living with human-centric design.
UnitedHealth confirms over 100 million Change Healthcare users had their data stolen. Kurt “CyberGuy" Knutsson reveals what happened and what caused the breach.
Tech expert Kurt “CyberGuy" Knutsson explains how iOS 18 brings new text formatting and animated effects to the Messages app.
Whether you're a social media veteran or novice, Facebook friend request scams are common. Kurt the CyberGuy provides tips to keep your account safe.

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

How To Find Your Own Valuable Adsense Keywords For Free

There's tons of money to be made from the Google... Read More

PPC Advertising Explained

Advertising on the Internet has always been a bit of... Read More

Adsense ? The Powerful Passive Income Generator

Webmasters have a revolutionary new method of collecting income from... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

Protect Your ClickBank Products from Online Theft

One of the biggest problems faced by ClickBank merchants is... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

3 Adsense Tips To Dramatically Increase CTR

Here are three Adsense Tips, together with the required HTML... Read More

Adsense-ble, Or The Art Of Promoting, Without Promoting

Hey, wait a minute. You can't have popups on the... Read More

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in... Read More

What is Pay-Per-Click?

Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More

Advertising Click Fraud Rampant Online?

"Pay-per-click," by far the most popular form of online advertising,... Read More

Work At Home Business Tip - Test Everything

Dinner With Mark JoynerAbout 3 Years ago in Los Angeles... Read More

Google Adwords ? Manipulating Keywords For Success

As you probably know, Google Adwords is a pay-per-click solution... Read More

Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest... Read More

ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's... Read More

5 Ways How You Can Boost Your Google AdSense Earnings

Google AdSense is a great way for webmasters to monetize... Read More

Affiliate Marketing with Google AdWords

One of the best kept secrets in today's affiliate marketing... Read More

Making Google Adsense Work For You

If you have been online for quiet some time you... Read More

How Much Should You Pay for a Click

You have a web site ready for action. Your product... Read More

How To Increase The ROI On Your PPC Campaigns

Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More

The Basics Of Pay Per Click Search Engine Advertising

Not long ago, Forbes magazine has reported that pay per... Read More

Want Higher Adsense Earnings? Then Optimize Site Navigation

Webmasters know that Adsense generates a sizeable source of additional... Read More

Is Click Fraud Really a Problem?

Click fraud is currently a major topic in online advertising.... Read More

AdWords: Setting Your Max Cost Per Click

We've received many emails from customers over the past several... Read More

O'Hare Chicago prom limo ..