We've received many emails from customers over the past several years asking how high we recommend setting AdWords' max cost per click. Generally, we recommend that our customers set the price somewhere moderately high, between the "base" rate and the max rate suggested by Google. For this entry though, I've decided to discuss a few options that may help you decide where to set your max cost per click to get a maximum return.
What kind of competition do you have?
Before you start, you'll need to do a little experimenting with the keyword tool and traffic estimator to see how high you'll need to bid. If the price to get your ad listed number one, in my opinion, it's a no-brainer. Bid what you need to bid to make sure that you have that number one spot. It will bring you the most visibility and generate the most clicks for your ad. Generally, the higher the ad, the better "quality" your clicks will be as well.
If the cost is relatively low, don't even think about it. Set your ads to be number one and then, if you're working with a limited budget, set your daily max spending limit to a number that is comfortable for you. It's generally better to have fewer clicks of "higher quality" than lots of clicks from "lower quality" traffic.
What if your keywords are highly competitive?
Some keywords in AdWords or in Overture (Yahoo Search Marketing) are incredibly expensive. Terms for gambling, web hosting, insurance, credit cards and many affiliate program related topics are very, very expensive. It's probably just not feasible for you to get the number one slot. If your budget is limited, you might get one to two clicks a day before the budget is gone. In these instances, you're going to need to pick a bid level that is comfortable for you and work on making your ads better. You aren't going to be able to get the top slot by bidding, so you'll need to increase your ad's click-through rate and make it more attractive to the viewers who do see it.
Experiment and decide
Ultimately, the decision is yours. I've found that it pays to have higher placed key words when possible. They seem to convert better than lower placed ads. You're going to have to experiment with your ads though to see what works best for you. Experiment for several days with different maximum click prices to see how your clicks and conversions rank. Only then can you make an educated decision for your website.
Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareDear friends,Google AdSense has rapidly gained a status of an... Read More
Choosing the right price for your digital products is one... Read More
Numerous bloggers these days are looking to earn extra cash... Read More
On June 24, 2005, a lawsuit was filed against Google... Read More
If you haven't yet got a Google AdSense account for... Read More
Cost per click or pay per click is a common... Read More
It is really frustrating, is it not, to log into... Read More
If you know anything at all about Internet marketing, then... Read More
How I Boosted My Monthly AdSense Profits from... Read More
Hardly a day goes by without a forum posting in... Read More
Your probably reading this article because you use Google Adwords... Read More
Google AdSense allows webmasters to dynamically serve... Read More
There are millions of web sites trying to get listed... Read More
The cycle of affiliate programs and money making ventures goes... Read More
Faced with a mediocre or worse performing paid search campaign... Read More
Here are three Adsense Tips, together with the required HTML... Read More
Click fraud is currently a major topic in online advertising.... Read More
Hi, my name is Darryl Power and I have been... Read More
The core principle of affiliate marketing is that the referring... Read More
Did someone tell you you can make money easily with... Read More
Hey, wait a minute. You can't have popups on the... Read More
Make $$$$ with Google Adsense! Top Paying Keywords! $100 per... Read More
What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More
Incorporating high paying keywords into your site is critical to... Read More
I recently made a critical mistake in my progression towards... Read More
Antigo wedding limo ..At first glance, Pay Per Click advertising seems to be... Read More
Once you venture into the world of Pay Per Click... Read More
First of all, you know as well that Google is... Read More
If you have visited any of the affiliate-related websites or... Read More
Why should you pay to get web site traffic, isn't... Read More
Google developed a prime product, Adsense. Marketing your website through... Read More
Many surfers are savvy enough to identify ClickBank affiliate links,... Read More
Google Adwords is a very good place to promote your... Read More
Why, on your web pages of course. Ok, just kidding.... Read More
As my sites get more and more search engine traffic,... Read More
One of the hottest ways to sell affiliate products is... Read More
There are no guarantees in life, so I don't guarantee... Read More
No doubt you've heard the phrase "pay per click" before.... Read More
We read about how to develop a Google AdWord campaign,... Read More
If you are using pay per click advertising, I don't... Read More
Here's a fact for you, 85 to 95% of Websites... Read More
Why do people search on search engines? Let's confess this... Read More
Advertising on the Internet has always been a bit of... Read More
Despite what you may hear, the Google AdSense program is... Read More
By knowing the most expensive keywords on the internet, you... Read More
I've been working with Google's Adsense program for a while... Read More
You know about Google Adsense, now it's Google Ad Links... Read More
There are millions of web sites trying to get listed... Read More
Some folks may think that self-publishing began with the invention... Read More
Improving Adwords Campaign ManagementAdwords Campaign Management - Naming SchemesKeep your... Read More
Pay-Per-Click Advertising |