It's easy to overlook the basics of a strong AdWords campaign. Without them though, your AdWords campaign can be doomed from the very start. Follow these tips and you can be sure that your campaign will have a strong foundation for both short term and immediate success.
Use Proper Grammar and Spelling
It may sound basic, but ad text that uses slang, has misspelled words or doesn't read clearly isn't going to get clicked. If anything it makes your business seem unprofessional and could actually harm your business' reputation.
Make sure that you spell and grammar check your ads. You might also have a friend, co-worker or employee read through the ad text to make sure that it reads smoothly and makes sense. Input from others is invaluable when creating AdWords ads.
Start Small With Geographical Targeting
If you're just starting out, try limiting your ad's distribution to one or two regions (e.g. for businesses based in North America, limit your initial distribution to the U.S.A and Canada). By starting with a smaller distribution area, you will be able to keep your costs lower and "fine tune" your ads and keywords before you start to expand.
When you feel comfortable that your AdWords ads are profitable, start to expand several countries or regions at a time.
Scout the Competition
Chances are, no matter what kind of product you are selling, you will have a competitor who is already selling something similar and advertising it on AdWords. Search for the terms you wish to use on Google to see what kinds of ads your competitors are writing.
You might even try a tool like GoogSpy to see exactly what terms your competitors are buying.
Pay close attention to the terms they use, the deals or incentives they offer and the titles they use. You can learn a lot from your competitors. You don't want your ads to be exactly like theirs, but you can use elements from each competitor to make your ads perform even better.
Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.
executive chauffeured services Bradford .. Madison to Airport carHave you heard the saying, "planning is everything?" Perhaps there... Read More
Earning more revenue from your website is the goal of... Read More
Despite being online using email since 1995, at the start... Read More
Forbes magazine reported that pay per click ads accounted for... Read More
If you're an active Adsense publisher, I'm sure you have... Read More
Did someone tell you you can make money easily with... Read More
You may not realize it, but in the next few... Read More
MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More
Without tracking, your online advertising is just a shot in... Read More
I've been working with Google's Adsense program for a while... Read More
Click fraud is an unfortunate byproduct of the pay per... Read More
Google's Adsense is one of the most powerful weapons in... Read More
In the mid 1990's websites used to earn income by... Read More
Pst! Wanna know some Adsense secrets? The only secret is... Read More
Google Adwords is a great tool! Careful use can lead... Read More
An unfortunate byproduct of the pay per click advertising business... Read More
Running a pay-per-click advertising campaign can be very expensive if... Read More
As a blog or site owner, you can make some... Read More
Lots of people would like to get their Web site... Read More
For those of you who haven't used a Pay Per... Read More
If you're a webmaster, you've probably heard about Google's Adsense.... Read More
Back in the old days of the Internet - in... Read More
If you ever used Google AdWords to advertise your product... Read More
One of the biggest threats to the continued growth of... Read More
There are millions of web sites trying to get listed... Read More
O'Hare Chicago prom limo ..As a blog or site owner, you can make some... Read More
There are many forms of advertising nowadays. There's popups and... Read More
One of the biggest problems faced by ClickBank merchants is... Read More
Are pay-per-click ads the best method of getting customers to... Read More
Google announced in January 2005 significant changes in their popular... Read More
Web marketing has taken on many different shapes during the... Read More
Pay per click or search engine optimization, which one should... Read More
It is really frustrating, is it not, to log into... Read More
There are millions of web sites trying to get listed... Read More
Search engine optimization can take a long time to show... Read More
Click fraud is currently a major topic in online advertising.... Read More
What I find is a lot of marketers do have... Read More
There's a lot of buzz around about how you can... Read More
On Friday, July 15th all Google advertisers got the email... Read More
A well-oiled pay-per-click search engine campaign can land hundreds of... Read More
I have utilized pay-per-click (PPC) advertising since its inception about... Read More
1: The ideal Google AdSense page should have great content... Read More
AdSense is one of the best ways to monetize your... Read More
There is no doubting the success of Google's Adsense program.... Read More
Pay Per Performance Advertising is when the advertiser pays a... Read More
"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately,... Read More
Google's AdSense program is probably the best affiliate program on... Read More
Writing outstanding ad copy for pay-per-click advertising campaigns is critical... Read More
First, go to google and type "dan kennedy" into the... Read More
If you have been online for quiet some time you... Read More
Pay-Per-Click Advertising |