When running ads on the AdWords network, one of the first decisions you will need to make is on which network or networks your ads will run. You can run your ads on either the Google "search network" (Google, Earthlink, AOL, AskJeeves, etc), the Google "content network" (About.com, New York Times, Lycos, Business.com, Infovillage, etc) or both. There are plusses and minuses to both that you will need to weigh before you decide.
What's the Difference?
Google's "bread and butter" is their search network and the ads running on those sites (Google, Earthlink, AOL, AskJeeves, etc). Customers who are viewing pages on those search engines are looking for information or products. Your ads in front of their eyes seems like a good fit, and in many instances, it is. In my experience, ads running on the search network have a much higher click-through ratio than those on the "content" network. Conversion percentages (the percentage of clicks that turn into sales) is roughly the same, though there may also be a slight edge to the search network there as well.
Google's "content" network is somewhat more complicated. People viewing the New York Times or Business.com may not necessarily be looking for a product to buy. Often times, they're simply looking for information or entertainment. The ads I've run on the content network have had lower click-through rates, usually as much as 50% to 75% as high as those on the search network. You can find quality, converting customers, but it seems to take more money to do so (i.e. more clicks).
It Might be Worth a Shot
Google states that a lower click-through rate for your ads running on Google's content network sites will not penalize or otherwise harm the rankings of your ads running on the Google search network. Basically, running your ads on both the search and content networks cannot "hurt" your ads rankings and therefore your sales.
If you have a little extra budget, you might want to give the content network a try, especially if you're trying to target readers of the New York Times or Business.com. It might be a great fit. If you have a smaller budget and you're looking for more steady traffic, go with just the search network.
Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.
executive chauffeured services Bradford .. Madison to Airport carIt may seem to be a very expensive way of... Read More
First, go to google and type "dan kennedy" into the... Read More
My first real foray into Internet Marketing was a Pay... Read More
Did someone tell you you can make money easily with... Read More
Google Inc. is suing a Houston-based company for allegedly clicking... Read More
Clickbank has been around for years and has earned an... Read More
Pay per click (PPC) advertising can be a dream come... Read More
Click fraud is currently a major topic in online advertising.... Read More
Search engine optimization can take a long time to show... Read More
A well-oiled pay-per-click search engine campaign can land hundreds of... Read More
These are simply advertisements related, in theory and often practice,... Read More
MSN PPC Advertising Long-Awaited Debut Announced You probably already know... Read More
By knowing the most expensive keywords on the internet, you... Read More
Internet technology offers vast opportunities to promote your business with... Read More
If you are using pay per click advertising, I don't... Read More
For those of you who haven't used a Pay Per... Read More
It seems at the moment that everybody is telling you... Read More
Hi, my name is Darryl Power and I have been... Read More
Like any Google AdSense Publisher, you will want to increase... Read More
There are no guarantees in life, so I don't guarantee... Read More
First of all, you know as well that Google is... Read More
Pay per click marketing is one of the simplest and... Read More
Pay-per-click (PPC) advertising is when an advertiser pays for each... Read More
A ClickBank merchant account allows you to define and sell... Read More
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that... Read More
O'Hare Chicago prom limo ..There are millions of web sites trying to get listed... Read More
There are various ways to purchase highly targeted advertising at... Read More
Like any Google AdSense Publisher, you will want to increase... Read More
Businesses are starting to look closely at the long-term benefits... Read More
I have utilized pay-per-click (PPC) advertising since its inception about... Read More
As my sites get more and more search engine traffic,... Read More
If you ever used Google AdWords to advertise your product... Read More
Google's AdSense program is one of the best, if not... Read More
Have you ever imagined what it would be like to... Read More
First, go to google and type "dan kennedy" into the... Read More
What are Website Conversion Strategies?Website conversion strategies are marketing and... Read More
Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More
In Google AdWords, the advertisers' links show up when someone... Read More
One of the biggest threats to the continued growth of... Read More
As the dust settles and the excitement caused by Google's... Read More
Choosing to bid on the right keywords can be key... Read More
The truth about Google's Adsense program is that it is... Read More
Pay per click (PPC) advertising continues to gain popularity in... Read More
Faced with a mediocre or worse performing paid search campaign... Read More
Many online ad programs, including AdSense, will sometimes show default... Read More
You probably have already heard about the new marketing tool... Read More
Internet technology offers vast opportunities to promote your business with... Read More
Why do some companies bid on keywords for products they... Read More
Earning more revenue from your website is the goal of... Read More
Google and Yahoo-Overture control over 90% of the... Read More
Pay-Per-Click Advertising |