Home
>
Pay-Per-Click Advertising
>
7 Explosive Strategies to Maximize Your Google AdWords Campaigns

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

If you ever used Google AdWords to advertise your product or service online, you'd have experienced the sheer power of this online advertising medium.

In fact, more and more online marketers, both large organizations and 'one-man' companies alike, use Google AdWords for a variety of purposes, including but not limited to:

Increase website exposure
Sell existing products and services
Launch new products and services
Drive traffic to website to capture e-mail leads and build prospect list
Test various marketing strategies e.g. web copy effectiveness, product and services pricing etc.
Research primary and secondary keywords for Search Engine Optimization strategy
Research consumer and business wants and needs
Market and sell own &/or affiliate products
And much much more?

However, as with any pay-per-click service, a poorly designed Google AdWords campaign will NOT bring you the results your desire.

Worst still, a poorly implemented Google AdWords campaign can even 'break your wallet'!

So, how does one develop an effective Google AdWords campaign?

Here are 7 useful strategies you can use to maximize your Google AdWords campaign:

Strategy #1 - Identify a large number (preferably 300 above) of low-cost but highly targeted keywords/keyword phrases

It is important to understand that Google AdWords is a pay-per-click system and you only pay when a prospect clicks on your AdWords ad - regardless of the number of impressions.

And you can use this knowledge to your advantage by developing a huge keyword list for each campaign.

Here are some tools you can use to generate keywords and key phrases:

Google AdWords Keyword Suggestions tool:

http://adwords.google.com/select/keywordsandbox

Good Keywords:

http://adwords.google.com/select/keywordsandbox

7Search.com's Keyword Suggestion Tool:

http://adwords.google.com/select/keywordsandbox

WordTracker:

http://adwords.google.com/select/keywordsandbox

Misspelled Keywords:

http://adwords.google.com/select/keywordsandbox

Strategy #2 - Develop various ad headlines and descriptions and split-test them to identify the most effective ad

Actually, Google AdWords does this for you automatically i.e. it displays the ad that receives a higher click-through more frequently.

Here's a quick and dirty way to develop a killer ad headline and description ? model other Google AdWords ads!

Notice I said 'model' and NOT 'copy'.

All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.

Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.

Here's a Copywriting 101 Tip ? Your headline and description should mention the BIGGEST benefit of your product or service.

Strategy #3 - Use the 'Keyword Matching' option to better target your ads

Unlike conventional pay-per-click models, AdWords ads are ranked based the following formula:

Cost-Per-Click (CPC) X Click-Through Rate (CTR)

Keyword matching helps you achieve a higher Click-Through-Rate (CTR) for your ads and therefore, a higher ad ranking - without increasing the Cost-Per-Click (CPC) of your campaign.

For example, a phrase match keyword like "popup generator" will show up for the search query "best popup generator" but will not display for the search query "popup a generator" - so using the 'Phrase Match' option will minimize 'untargeted' impressions and result in Click-Through-Rate (CTR) improvements.

Strategy #4 - Limit the ad impressions to certain countries and/or regions once you've received customer data from the initial sales generated

For example, if most of your customers are from the USA, you may wish to focus your advertising revenue on the US market and target your ads to only US customers. This strategy will also help you to achieve a higher Click-Through-Rate (CTR) for your ads.

Strategy #5 - Add a subscriber sign-up box on ALL the websites you're promoting.

This will allow you to build your subscriber list at the same time! Place your subscriber sign-up box at the top left or right side of your webpage to increase subscriber sign-up rate.

Strategy #6 - Add a DHTML (Dynamic Hyper Text Markup Language) pop-up on your websites

Here's a 5-STAR SECRET Google doesn't want you to know: You CAN use pop-ups on your landing page (i.e. the page a prospect sees when he/she clicks on your AdWords ad) as long as the pop-up does not result in the OPENING OF A NEW WINDOW!

A DHTML pop-up is technically not a pop-up - it is really a 'floating menu', made to look and act like a pop-up!

You can find out more about 'PopupMaster Pro', a 'new-generation' pop-up software (that also beats pop-up blockers) here:

http://adwords.google.com/select/keywordsandbox

Installing a DHTML pop-up on your websites WILL dramatically increase your sales and subscriber sign-ups!

Strategy #7 - Monitor and manage your campaigns

You'll be able to access valuable information and find out which keywords have the highest impressions, which keywords generate the highest click-throughs etc. once your campaign is live.

And you should use this information to tweak your headline, description and cost-per-click accordingly - to maximize your campaign effectiveness.

Use the various strategies described above and monitor the effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.

------------------------------

Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. Visit his website at http://adwords.google.com/select/keywordsandbox To subscribe to his free newsletter, BizSuccess Tips, send a blank e-mail to:

http://adwords.google.com/select/keywordsandbox

About The Author

Fabian Lim is a Management/Internet Marketing Consultant. He helps organizations and individuals succeed online. He publishes 'BizSuccess Tips', a free newsletter. To subscribe, send a blank email to: http://adwords.google.com/select/keywordsandbox

executive chauffeured services Bradford .. Madison to Airport car

In The News:

Getting virus alerts on your iPhone? Tech expert Kurt “CyberGuy" Knutsson helps you learn how to handle fake scam alerts and boost security.

Tech expert Kurt “CyberGuy" Knutsson says opening emails is safe, but risks arise from interacting with links, attachments or HTML content.

Tech expert Kurt “CyberGuy" Knutsson reveals four signs of compromised Social Security numbers and offers five steps to protect yourself.

Tech expert Kurt “CyberGuy" Knutsson discusses how MAB Robotics' Honey Badger 4.0, a versatile robot, now walks underwater with amphibious skills.

An updated Android trojan called FakeCall hijacks bank calls. Tech expert Kurt “CyberGuy" Knutsson says Android phone manufacturers and Google need to step up their game on security.

The Massimo Modular E9 is a sleek, smart and comfy tiny home in 409 square feet. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at what the future of housing might look like.

Every stock trader should consider a virtual private network to safeguard their trading, according to tech guru Kurt "CyberGuy" Knutsson.

Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered feature for its products.

A Swiss-engineered robot can climb ladders, showing why it's at the cutting edge of autonomous robotic solutions for harsh industrial settings.

Kurt "CyberGuy" Knutsson presents the cities targeted most by robocalls, why this is happening and what you can do about it to protect your privacy.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Kurt "CyberGuy" Knutsson shares tips and suggestions for how to get the best use out of the updated Calendar app available with the latest iOS update.

Your Social Security number, your unique identifier used for many purposes, has likely been leaked on the Dark Web; here are some steps you can take to protect yourself.

Researchers have developed a new technology that creates strong, sticky fibers capable of lifting objects and capturing things from a distance.

Smart rings track the same things that smartwatches do, including steps, sleep and a general overview of your overall health, and they tend have more battery life than smartwatches.

Researchers have developed a robotic finger that can perform routine medical exams like those conducted by doctors, helping to address the growing shortage of trained professionals.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Insurance administrative services company Landmark Admin reported that a data breach from a May cyberattack affected over 800,000 people.

Sotheby's will auction the first artwork created by Ai-Da, the world's first robot artist created in 2019 by British gallerist Aidan Meller.

More than 250 million users of the Verizon Messages app will have to switch to another app. Verizon is shutting down Messages in the next month.

Tech expert Kurt “CyberGuy" Knutsson provides a list of 10 celebrities who are the most targeted by deepfake scams, including Tom Hanks.

Tech expert Kurt “CyberGuy" Knutsson discusses how Vast's Haven-1, launching in 2025, transforms space living with human-centric design.

UnitedHealth confirms over 100 million Change Healthcare users had their data stolen. Kurt “CyberGuy" Knutsson reveals what happened and what caused the breach.

Tech expert Kurt “CyberGuy" Knutsson explains how iOS 18 brings new text formatting and animated effects to the Messages app.

Whether you're a social media veteran or novice, Facebook friend request scams are common. Kurt the CyberGuy provides tips to keep your account safe.

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

Pay-Per-Click Advertising