Ordinary photos of dull subjects do actually sell, but the dramatic shots generally have an unusual element that makes them stand out from the crowd. They are well-composed and they carry no excess baggage.
One of the best photos I've seen was taken many years ago in New York Central Station (1928) It's quite famous and you've probably seen it. Sunlight streams in through the windows dominating the scene, while people mill about the expansive floor in a hustle-bustle atmosphere.
Photographers of yesteryear were past masters of judging the best exposure for a dramatic shot, without the benefit of modern gadgetry. I just wonder about that when I hear the death knell being tolled on the use of film.
We're told that 60% of the income of Kodak UK came from digital cameras last year, as Kodak announced big job cuts. Immediately, the media produced a knee-jerk reaction that claimed film is dead. True the public are totally won over by the short-term gains of the digital camera, but what about the professionals?
Many studio photographers may well switch to fitting a digital back on to their Mamiyas, but what about fieldwork? Big shots with view cameras and 6'9's, not to mention the use of long lenses for wildlife and sport, will still be dominated by film rather than digital.
Digital cameras are great for the mass market, where shots are generally taken with the subject a close range. Some of the photos of flowers that I've seen for example, are quite exceptional. In many cases, using film for these shots would be beyond most average users because judging the best exposure would be too difficult.
The public are happiest when they can they can just point and shoot. The modern digital camera allows them to do this and produce exceptional pictures of family events, so they're happy. However, put these same cameras to a stiffer test and film wins hands down. Even the latest, best and most expensive cameras still fall short of the best that film can produce, especially where the subject is at a fair distance e.g. most landscapes.
Coming back to old-time photographers, I just can't see anyone producing, or rather reproducing the same quality shots of say, Ansell Adams, using a digital camera instead of film. For Ansell Adams, substitute Man Ray, or a host of other cult photographers and you'll soon catch my drift.
Regarding photos that sell, the type of camera used is irrelevant when the client looks at the final result. I'm sure that Michelangelo never crossed swords with Leonardo about who had the better brushes. It's the masterpiece that counts, not the tools used to produce it.
And yet this epic battle between digital and film cameras is important, because a lot of time and effort can be wasted, trying to produce shots that sell with equipment that just isn't up to the job.
Without being prescriptive or dogmatic, it seems to me that any prospective Freelance photographer must weigh up the pros and cons of digital versus film carefully. It is the nature of the photograph being attempted that should decide the matter rather than personal prejudice.
Another key factor is, of course, the preference of the client. Where the customer is happy with small digital images then convenience may suggest using digital. So, for someone who shoots a range of photos it seems sensible to become conversant with both. Digital and film cameras are totally different beasts, especially with regard to exposure ' rules of thumb'.
After excellent composition, shots that sell need perfect lighting - so the modern freelance photographer should use the best tools, digital or film to achieve the perfect shot of his chosen subject. That's the kernel of truth I've yanked out of the splinters of this hoary old chestnut for you.
About The Author
Robert Hartness
One of a series of articles by Robert Hartness, successful freelance and author of an hotlinked, flip-over, e-book, published on the web in October 2004. It offers a step-by-step guide to those on the threshold of freelance photography and is illustrated with 40+ published photographs. Acclaimed as a great reference source for serious freelancers. More information and order link - http://www.cashfromyourcamera.com
town car ride to ohare Bethalto .. Lockport Chicago limo O’HareThe warm feelings are flowing all around when the pet... Read More
One of the oldest companies, Olympus has had a long... Read More
Let's start there (but not spend too much time on... Read More
A picture is worth a thousand words, so goes a... Read More
There are two sources for obtaining the moulding for making... Read More
There are two types of underwater camera systems: an ""amphibious""... Read More
Tight BudgetsTight budgets are common these days. But the demand... Read More
Choosing a digital camera can be a daunting task with... Read More
There are a large number of digital camera accessories available... Read More
Youv'e taken that perfect photo in the perfect light at... Read More
What Is... Exposure BracketingExposure bracketing is a simple technique professional... Read More
When I promised readers that I was going to do... Read More
One of the main reasons people buy digital cameras is... Read More
You may have joined the photo-sharing craze to share your... Read More
Why Pinhole Photography?It's fun. It's creative. It's educative about the... Read More
Candid photography is photography that focuses on spontaneity rather than... Read More
Anyone with the right camera equipment, and the necessary skills... Read More
So, you have taken lots of pictures with your new... Read More
Babies make the best and the worst subjects to photograph.... Read More
So you have rushed out into the malls in a... Read More
Almost all of us will have seen this particular photographic... Read More
So, you want to become a digital artist but paying... Read More
As a professional wedding photographer I get this question asked... Read More
Saturate yourself with your subject and the camera will all... Read More
There's so much you can do with an underwater video... Read More
Gurnee Lincoln Stretch rentals ..Most serious photographers and all professionals use a Single Lens... Read More
We all love our animals. They do such funny, adorable,... Read More
There are a few very important tasks associated with using... Read More
I once heard a lady say to a photographer that... Read More
Kids grow up so quickly and while we are often... Read More
A few years ago I became interested in digital photography,... Read More
One of the biggest debates in the photography world is... Read More
Point and click. The new life of digital cameras gives... Read More
Disposable digital and film cameras (also called single-use cameras) provide... Read More
Good wildlife camera equipment on safari can make the difference... Read More
If you're like me, you have hundreds of photographs sitting... Read More
Your lens is an essential element to good photographs. It's... Read More
Outdoor photographers shoot year round. That includes the hot summer.... Read More
In a device such as a digital camera it is... Read More
1. Myth: Digital photos are pixilated or fuzzy. Reality: most... Read More
So you have this great digital camera and you've taken... Read More
Why is a 3 megapixel camera better than a 1... Read More
Before you are able to take the kind of photos... Read More
How many people have pictures in a shoe box? In... Read More
If you are buying a new underwater camera or video... Read More
Imagine taking your new digital camera on a vacation and... Read More
Disposable wedding cameras (also called single-use cameras) will never replace... Read More
Quite often I will have clients bring in old photographs... Read More
Photos are a great way to share your travel experiences... Read More
Anyone with the right camera equipment, and the necessary skills... Read More
Photography |