Is your weekly shopping trip with the kids an absolute chore ! or are you happy to take them along?
Lots of moms don't have any choice in the matter, if they don't own a car it can be sheer agony waiting at bus stops then struggling on and off buses with kids and a pushchair.
Gone are the days when a helping hand was offered, and if the bus is full, no gallant young man will jump up and offer his seat to the harassed mom.
Next step is the supermarket, a haven of joy to the youngsters. Low shelves full of goodies, long aisle, fantastic for kids to run up and down creating havock, even the most obedient child can't resist the lure of this playground.
How often do you get home and find a few extras in your shopping bags that you hadn't noticed going through the checkout, usually things that you might never use, or of course the odd bar of chocolate or packet of sweets.
If you are on a budget this can be very annoying as many families have to count their pennies.
Have you noticed how many supermarkets have these automated bob the builder cars and other amusements for kids, its a tug of war most times to drag them away, usually crying because you can't afford the money it takes to let them go on.
Many large supermarkets have a creche or playroom, BUT if you have two or three kids the cost may be beyond you.
Wouldn't it be great if they could forget about making money for a while and provide these commodities for free. Imagine how their sales would soar if moms and dads knew they could do kids free shopping at no extra cost, other supermarkets wouldn't get a look in unless they followed suit.
Do those top dogs that sit back raking in the money realise that it is families that bring in their bacon. and if they just gave a thought to the harassed moms and what it would mean to them to have somewhere free to park their children whilst shopping, how much happier every one would be.
Even one or two days a week kids free shopping would a boon to many families.
Bliss, happy parents, and happy kids.
Sylvia White is the author and owner of http://www.sylviawh.co.uk
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